True Alpha by "Nike"
I'm proud to say that I have finally finished this two month long process of making a CrossFit campaign commercial for Nike. The first month I spent learning Film Techniques and Equipment needed to create the footage. Which varied from Camera Angles to setting up your own dramatic lighting, set, and script. Where as the second month was spent learning how to bring the footage, script, and sounds all together. After many critique sessions and adjustments with tremendous attention to detail I give you my final result.
TRUE ALPHA
The concept behind the "True Alpha" is a werewolf who rises by themselves from being just a Beta. An Alpha werewolf has powers and abilities like no other. But there is a cost, the life of another Beta in your pack, or the annulment of another alpha by whatever mean's neccessary. However a True Alpha becomes so by dedication, hard work, and consistancy. I imagine that there could be a series of Nike commercial and products that use the campaign of the "True Alpha" to motivate young athletes to do better in sports.
I chose CrossFit because I had an available resource to go outside of school and take advantage of some awesome equipment. I also chose CrossFit because it is a sport that is overall effiecient for every age group, and no what size you are. I personally have been doing CrossFit for about a year now and It's been life changing. And from what I have seen, anyone and everyone can do it, all it takes is will power ( and a whole lot of it .) Therefore I feel like Nike and CrossFIt would be a good campaign to start together. (Also maybe some friendly competition with Reebok hehehe.)
Some Effects Used:
Twixtor Pro Magic Bullet Looks Ease and Wizz
